VALUEAds Sim
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Scenario

Acme launch

Saved 5/26/2026

Show inEURUSDGBP

Converted from EUR to GBP at live ECB rates · 6/3/2026

Inputs

PlatformGoogle Ads
Campaign typeSearch
IndustryEcommerce — General Retail
CountryGreece
Monthly budget£2,594
Avg order value£34.59
Mode: Cold-start (benchmarks)

Projection

Low
Conversions
43
CPA
£59.95
Revenue
£1,497
ROAS
0.58x

Clicks
2,885
Impressions
144,231
CPC
£0.90
Expected
Conversions
136
CPA
£19.14
Revenue
£4,686
ROAS
1.81x

Clicks
4,839
Impressions
146,628
CPC
£0.54
High
Conversions
469
CPA
£5.53
Revenue
£16,213
ROAS
6.25x

Clicks
9,375
Impressions
187,500
CPC
£0.28
BenchmarkWordStream 2024 retail benchmarks

FX exposure on projected revenue

12-month EURGBP

€5,419 = £4,686

Projected revenue in EUR, valued in GBP across the last 12 months.

12-month low
£4,563
2025-06-05
12-month high
£4,794
2025-11-14
Current
£4,686
2026-06-02

Swing of £231 (4.9%) between the 12-month low and high. Started at £4,572, now £4,686. Source: frankfurter.app (ECB).