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VALUE® · Ads Simulator
Acme launch
Search · £2,569/mo budget
05 Aug 2026
Converted from EUR to GBP at live ECB rates · 8/4/2026
Inputs
PlatformGoogle Ads
Campaign typeSearch
IndustryEcommerce — General Retail
CountryGreece
Monthly budget£2,569
Avg order value£34.25
Mode: Cold-start (benchmarks)
Projection
Low
- Conversions
- 43
- CPA
- £59.37
- Revenue
- £1,482
- ROAS
- 0.58x
- Clicks
- 2,885
- Impressions
- 144,231
- CPC
- £0.89
Expected
- Conversions
- 136
- CPA
- £18.96
- Revenue
- £4,641
- ROAS
- 1.81x
- Clicks
- 4,839
- Impressions
- 146,628
- CPC
- £0.53
High
- Conversions
- 469
- CPA
- £5.48
- Revenue
- £16,056
- ROAS
- 6.25x
- Clicks
- 9,375
- Impressions
- 187,500
- CPC
- £0.27
BenchmarkWordStream 2024 retail benchmarks
FX exposure on projected revenue
12-month EUR → GBP€5,419 = £4,641
Projected revenue in EUR, valued in GBP across the last 12 months.
12-month low
£4,600
2026-07-16
12-month high
£4,794
2025-11-14
Current
£4,641
2026-08-04
Swing of £194 (4.2%) between the 12-month low and high. Started at £4,717, now £4,641. Source: frankfurter.app (ECB).
Back-test
Actuals vs projection
Enter what actually happened (in EUR) to score this forecast.
Context
Notes & assumptions
Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.