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VALUE® · Ads Simulator
swiss 26
Performance Max · $3,460/mo budget
05 Aug 2026
Converted from EUR to USD at live ECB rates · 8/4/2026
Inputs
PlatformGoogle Ads
Campaign typePerformance Max
IndustryHealthcare & Medical
CountrySwitzerland
Monthly budget$3,460
Mode: Cold-start (benchmarks)
Projection
Low
- Conversions
- 10
- CPA
- $360
- Clicks
- 481
- Impressions
- 20,032
- CPC
- $7.20
Expected
- Conversions
- 40
- CPA
- $86.70
- Clicks
- 1,050
- Impressions
- 24,428
- CPC
- $3.30
High
- Conversions
- 150
- CPA
- $23.14
- Clicks
- 2,137
- Impressions
- 30,525
- CPC
- $1.61
BenchmarkWordStream healthcare 2024 (PMax-adjusted)
Back-test
Actuals vs projection
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Context
Notes & assumptions
Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.