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Scenario

Google PMAX- 910

VALIDX · Saved 6/11/2026

Show inEURUSDGBP

Converted from EUR to GBP at live ECB rates · 8/4/2026

Inputs

PlatformGoogle Ads
Campaign typePerformance Max
IndustryB2B — Professional Services
CountryGreece
Monthly budget£779
Avg order value£512
Mode: Cold-start (benchmarks)

Projection

Low
Conversions
8
CPA
£103
Revenue
£3,883
ROAS
4.98x

Clicks
379
Impressions
17,235
CPC
£2.06
Expected
Conversions
33
CPA
£23.38
Revenue
£17,069
ROAS
21.90x

Clicks
833
Impressions
23,148
CPC
£0.93
High
Conversions
140
CPA
£5.57
Revenue
£71,690
ROAS
92.00x

Clicks
1,750
Impressions
27,778
CPC
£0.45
BenchmarkWordStream professional services 2024 (PMax-adjusted)

FX exposure on projected revenue

12-month EURGBP

€19,933 = £17,071

Projected revenue in EUR, valued in GBP across the last 12 months.

12-month low
£16,918
2026-07-16
12-month high
£17,633
2025-11-14
Current
£17,071
2026-08-04

Swing of £715 (4.2%) between the 12-month low and high. Started at £17,350, now £17,071. Source: frankfurter.app (ECB).

Back-test

Actuals vs projection

Enter what actually happened (in EUR) to score this forecast.

Context

Notes & assumptions

Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.