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Scenario

Google PMAX- 910

VALIDX · Saved 6/11/2026

Show inEURUSDGBP

Converted from EUR to GBP at live ECB rates · 10/1/2026

Inputs

PlatformGoogle Ads
Campaign typePerformance Max
IndustryB2B — Professional Services
CountryGreece
Monthly budget£783
Avg order value£515
Mode: Cold-start (benchmarks)

Projection

Low
Conversions
8
CPA
£103
Revenue
£3,902
ROAS
4.98x

Clicks
379
Impressions
17,235
CPC
£2.07
Expected
Conversions
33
CPA
£23.49
Revenue
£17,151
ROAS
21.90x

Clicks
833
Impressions
23,148
CPC
£0.94
High
Conversions
140
CPA
£5.59
Revenue
£72,036
ROAS
92.00x

Clicks
1,750
Impressions
27,778
CPC
£0.45
BenchmarkWordStream professional services 2024 (PMax-adjusted)

FX exposure on projected revenue

12-month EUR → GBP

€19,933 = £17,036

Projected revenue in EUR, valued in GBP across the last 12 months.

12-month low
£16,918
2026-07-16
12-month high
£17,633
2025-11-14
Current
£17,036
2026-09-30

Swing of £715 (4.2%) between the 12-month low and high. Started at £17,350, now £17,036. Source: frankfurter.app (ECB).

Back-test

Actuals vs projection

Enter what actually happened (in EUR) to score this forecast.

Context

Notes & assumptions

Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.