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Scenario

SLC Benchmark Pmax

Saved 5/29/2026

Show inEURUSDGBP

Converted from EUR to GBP at live ECB rates · 10/1/2026

Inputs

PlatformGoogle Ads
Campaign typePerformance Max
IndustryHealthcare & Medical
CountrySwitzerland
Monthly budget£4,302
Mode: Cold-start (benchmarks)

Projection

Low
Conversions
16
CPA
£268

Clicks
801
Impressions
33,387
CPC
£5.37
Expected
Conversions
67
CPA
£64.67

Clicks
1,751
Impressions
40,714
CPC
£2.46
High
Conversions
249
CPA
£17.26

Clicks
3,561
Impressions
50,875
CPC
£1.20
BenchmarkWordStream healthcare 2024 (PMax-adjusted)

Back-test

Actuals vs projection

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Context

Notes & assumptions

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