← All scenarios
VALUE® · Ads Simulator
SLC Benchmark Pmax
Performance Max · $5,702/mo budget
01 Oct 2026
Converted from EUR to USD at live ECB rates · 10/1/2026
Inputs
PlatformGoogle Ads
Campaign typePerformance Max
IndustryHealthcare & Medical
CountrySwitzerland
Monthly budget$5,702
Mode: Cold-start (benchmarks)
Projection
Low
- Conversions
- 16
- CPA
- $356
- Clicks
- 801
- Impressions
- 33,387
- CPC
- $7.12
Expected
- Conversions
- 67
- CPA
- $85.71
- Clicks
- 1,751
- Impressions
- 40,714
- CPC
- $3.26
High
- Conversions
- 249
- CPA
- $22.87
- Clicks
- 3,561
- Impressions
- 50,875
- CPC
- $1.60
BenchmarkWordStream healthcare 2024 (PMax-adjusted)
Back-test
Actuals vs projection
Enter what actually happened (in EUR) to score this forecast.
Context
Notes & assumptions
Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.