VALUEAds Sim
← All scenarios

Scenario

Google search- 210

VALIDX · Saved 6/11/2026

Show inEURUSDGBP

Converted from EUR to GBP at live ECB rates · 8/4/2026

Inputs

PlatformGoogle Ads
Campaign typeSearch
IndustryB2B — Professional Services
CountryGreece
Monthly budget£180
Avg order value£512
Mode: Cold-start (benchmarks)

Projection

Low
Conversions
1
CPA
£128
Revenue
£717
ROAS
3.99x

Clicks
70
Impressions
3,889
CPC
£2.57
Expected
Conversions
5
CPA
£33.40
Revenue
£2,757
ROAS
15.33x

Clicks
135
Impressions
4,808
CPC
£1.34
High
Conversions
21
CPA
£8.56
Revenue
£10,754
ROAS
59.80x

Clicks
263
Impressions
5,833
CPC
£0.69
BenchmarkWordStream professional services 2024

FX exposure on projected revenue

12-month EURGBP

€3,220 = £2,758

Projected revenue in EUR, valued in GBP across the last 12 months.

12-month low
£2,733
2026-07-16
12-month high
£2,848
2025-11-14
Current
£2,758
2026-08-04

Swing of £116 (4.2%) between the 12-month low and high. Started at £2,803, now £2,758. Source: frankfurter.app (ECB).

Back-test

Actuals vs projection

Enter what actually happened (in EUR) to score this forecast.

Context

Notes & assumptions

Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.