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Scenario

Google search- 210

VALIDX · Saved 6/11/2026

Show inEURUSDGBP

Converted from EUR to USD at live ECB rates · 10/1/2026

Inputs

PlatformGoogle Ads
Campaign typeSearch
IndustryB2B — Professional Services
CountryGreece
Monthly budget$239
Avg order value$682
Mode: Cold-start (benchmarks)

Projection

Low
Conversions
1
CPA
$171
Revenue
$955
ROAS
3.99x

Clicks
70
Impressions
3,889
CPC
$3.42
Expected
Conversions
5
CPA
$44.47
Revenue
$3,672
ROAS
15.33x

Clicks
135
Impressions
4,808
CPC
$1.78
High
Conversions
21
CPA
$11.40
Revenue
$14,320
ROAS
59.80x

Clicks
263
Impressions
5,833
CPC
$0.91
BenchmarkWordStream professional services 2024

FX exposure on projected revenue

12-month EUR → USD

€3,220 = $3,656

Projected revenue in EUR, valued in USD across the last 12 months.

12-month low
$3,651
2026-06-24
12-month high
$3,856
2026-01-28
Current
$3,656
2026-09-30

Swing of $204 (5.6%) between the 12-month low and high. Started at $3,775, now $3,656. Source: frankfurter.app (ECB).

Back-test

Actuals vs projection

Enter what actually happened (in EUR) to score this forecast.

Context

Notes & assumptions

Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.