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Scenario

Google search- 210

VALIDX · Saved 6/11/2026

Show inEURUSDGBP

Converted from EUR to USD at live ECB rates · 8/4/2026

Inputs

PlatformGoogle Ads
Campaign typeSearch
IndustryB2B — Professional Services
CountryGreece
Monthly budget$242
Avg order value$690
Mode: Cold-start (benchmarks)

Projection

Low
Conversions
1
CPA
$173
Revenue
$966
ROAS
3.99x

Clicks
70
Impressions
3,889
CPC
$3.46
Expected
Conversions
5
CPA
$44.99
Revenue
$3,714
ROAS
15.33x

Clicks
135
Impressions
4,808
CPC
$1.80
High
Conversions
21
CPA
$11.53
Revenue
$14,486
ROAS
59.80x

Clicks
263
Impressions
5,833
CPC
$0.92
BenchmarkWordStream professional services 2024

FX exposure on projected revenue

12-month EURUSD

€3,220 = $3,708

Projected revenue in EUR, valued in USD across the last 12 months.

12-month low
$3,651
2026-06-24
12-month high
$3,856
2026-01-28
Current
$3,708
2026-08-04

Swing of $204 (5.5%) between the 12-month low and high. Started at $3,724, now $3,708. Source: frankfurter.app (ECB).

Back-test

Actuals vs projection

Enter what actually happened (in EUR) to score this forecast.

Context

Notes & assumptions

Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.