VALUEAds Sim
← All scenarios

Scenario

Google PMAX- 590

VALIDX · Saved 6/11/2026

Show inEURUSDGBP

Converted from EUR to GBP at live ECB rates · 8/4/2026

Inputs

PlatformGoogle Ads
Campaign typePerformance Max
IndustryB2B — Professional Services
CountryGreece
Monthly budget£505
Avg order value£512
Mode: Cold-start (benchmarks)

Projection

Low
Conversions
5
CPA
£103
Revenue
£2,518
ROAS
4.98x

Clicks
246
Impressions
11,174
CPC
£2.06
Expected
Conversions
22
CPA
£23.38
Revenue
£11,067
ROAS
21.90x

Clicks
540
Impressions
15,008
CPC
£0.93
High
Conversions
91
CPA
£5.57
Revenue
£46,481
ROAS
92.00x

Clicks
1,135
Impressions
18,010
CPC
£0.45
BenchmarkWordStream professional services 2024 (PMax-adjusted)

FX exposure on projected revenue

12-month EURGBP

€12,924 = £11,068

Projected revenue in EUR, valued in GBP across the last 12 months.

12-month low
£10,969
2026-07-16
12-month high
£11,432
2025-11-14
Current
£11,068
2026-08-04

Swing of £464 (4.2%) between the 12-month low and high. Started at £11,249, now £11,068. Source: frankfurter.app (ECB).

Back-test

Actuals vs projection

Enter what actually happened (in EUR) to score this forecast.

Context

Notes & assumptions

Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.