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Scenario

Google search- 390

VALIDX · Saved 6/11/2026

Show inEURUSDGBP

Converted from EUR to GBP at live ECB rates · 8/3/2026

Inputs

PlatformGoogle Ads
Campaign typeSearch
IndustryB2B — Professional Services
CountryGreece
Monthly budget£334
Avg order value£512
Mode: Cold-start (benchmarks)

Projection

Low
Conversions
3
CPA
£128
Revenue
£1,330
ROAS
3.99x

Clicks
130
Impressions
7,222
CPC
£2.57
Expected
Conversions
10
CPA
£33.37
Revenue
£5,117
ROAS
15.33x

Clicks
250
Impressions
8,929
CPC
£1.33
High
Conversions
39
CPA
£8.56
Revenue
£19,957
ROAS
59.80x

Clicks
488
Impressions
10,833
CPC
£0.68
BenchmarkWordStream professional services 2024

FX exposure on projected revenue

12-month EURGBP

€5,980 = £5,121

Projected revenue in EUR, valued in GBP across the last 12 months.

12-month low
£5,075
2026-07-16
12-month high
£5,290
2025-11-14
Current
£5,121
2026-08-03

Swing of £215 (4.2%) between the 12-month low and high. Started at £5,182, now £5,121. Source: frankfurter.app (ECB).

Back-test

Actuals vs projection

Enter what actually happened (in EUR) to score this forecast.

Context

Notes & assumptions

Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.