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Scenario

Google search- 390

VALIDX · Saved 6/11/2026

Show inEURUSDGBP

Converted from EUR to USD at live ECB rates · 8/4/2026

Inputs

PlatformGoogle Ads
Campaign typeSearch
IndustryB2B — Professional Services
CountryGreece
Monthly budget$450
Avg order value$690
Mode: Cold-start (benchmarks)

Projection

Low
Conversions
3
CPA
$173
Revenue
$1,793
ROAS
3.99x

Clicks
130
Impressions
7,222
CPC
$3.46
Expected
Conversions
10
CPA
$44.99
Revenue
$6,898
ROAS
15.33x

Clicks
250
Impressions
8,929
CPC
$1.80
High
Conversions
39
CPA
$11.53
Revenue
$26,902
ROAS
59.80x

Clicks
488
Impressions
10,833
CPC
$0.92
BenchmarkWordStream professional services 2024

FX exposure on projected revenue

12-month EURUSD

€5,980 = $6,886

Projected revenue in EUR, valued in USD across the last 12 months.

12-month low
$6,781
2026-06-24
12-month high
$7,160
2026-01-28
Current
$6,886
2026-08-04

Swing of $379 (5.5%) between the 12-month low and high. Started at $6,916, now $6,886. Source: frankfurter.app (ECB).

Back-test

Actuals vs projection

Enter what actually happened (in EUR) to score this forecast.

Context

Notes & assumptions

Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.