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Scenario

Google search- 690

VALIDX · Saved 6/11/2026

Show inEURUSDGBP

Converted from EUR to GBP at live ECB rates · 10/1/2026

Inputs

PlatformGoogle Ads
Campaign typeSearch
IndustryB2B — Professional Services
CountryGreece
Monthly budget£594
Avg order value£515
Mode: Cold-start (benchmarks)

Projection

Low
Conversions
5
CPA
£129
Revenue
£2,367
ROAS
3.99x

Clicks
230
Impressions
12,778
CPC
£2.58
Expected
Conversions
18
CPA
£33.56
Revenue
£9,103
ROAS
15.33x

Clicks
442
Impressions
15,797
CPC
£1.34
High
Conversions
69
CPA
£8.60
Revenue
£35,503
ROAS
59.80x

Clicks
863
Impressions
19,167
CPC
£0.69
BenchmarkWordStream professional services 2024

FX exposure on projected revenue

12-month EUR → GBP

€10,580 = £9,042

Projected revenue in EUR, valued in GBP across the last 12 months.

12-month low
£8,980
2026-07-16
12-month high
£9,359
2025-11-14
Current
£9,042
2026-09-30

Swing of £380 (4.2%) between the 12-month low and high. Started at £9,209, now £9,042. Source: frankfurter.app (ECB).

Back-test

Actuals vs projection

Enter what actually happened (in EUR) to score this forecast.

Context

Notes & assumptions

Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.