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Scenario

Google search- 690

VALIDX · Saved 6/11/2026

Show inEURUSDGBP

Converted from EUR to GBP at live ECB rates · 8/3/2026

Inputs

PlatformGoogle Ads
Campaign typeSearch
IndustryB2B — Professional Services
CountryGreece
Monthly budget£590
Avg order value£512
Mode: Cold-start (benchmarks)

Projection

Low
Conversions
5
CPA
£128
Revenue
£2,354
ROAS
3.99x

Clicks
230
Impressions
12,778
CPC
£2.57
Expected
Conversions
18
CPA
£33.37
Revenue
£9,054
ROAS
15.33x

Clicks
442
Impressions
15,797
CPC
£1.33
High
Conversions
69
CPA
£8.56
Revenue
£35,309
ROAS
59.80x

Clicks
863
Impressions
19,167
CPC
£0.68
BenchmarkWordStream professional services 2024

FX exposure on projected revenue

12-month EURGBP

€10,580 = £9,060

Projected revenue in EUR, valued in GBP across the last 12 months.

12-month low
£8,980
2026-07-16
12-month high
£9,359
2025-11-14
Current
£9,060
2026-08-03

Swing of £380 (4.2%) between the 12-month low and high. Started at £9,168, now £9,060. Source: frankfurter.app (ECB).

Back-test

Actuals vs projection

Enter what actually happened (in EUR) to score this forecast.

Context

Notes & assumptions

Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.