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Scenario

Google search- 690

VALIDX · Saved 6/11/2026

Show inEURUSDGBP

Converted from EUR to USD at live ECB rates · 8/3/2026

Inputs

PlatformGoogle Ads
Campaign typeSearch
IndustryB2B — Professional Services
CountryGreece
Monthly budget$792
Avg order value$687
Mode: Cold-start (benchmarks)

Projection

Low
Conversions
5
CPA
$172
Revenue
$3,159
ROAS
3.99x

Clicks
230
Impressions
12,778
CPC
$3.45
Expected
Conversions
18
CPA
$44.79
Revenue
$12,151
ROAS
15.33x

Clicks
442
Impressions
15,797
CPC
$1.79
High
Conversions
69
CPA
$11.49
Revenue
$47,389
ROAS
59.80x

Clicks
863
Impressions
19,167
CPC
$0.92
BenchmarkWordStream professional services 2024

FX exposure on projected revenue

12-month EURUSD

€10,580 = $12,204

Projected revenue in EUR, valued in USD across the last 12 months.

12-month low
$11,998
2026-06-24
12-month high
$12,668
2026-01-28
Current
$12,204
2026-08-03

Swing of $671 (5.5%) between the 12-month low and high. Started at $12,065, now $12,204. Source: frankfurter.app (ECB).

Back-test

Actuals vs projection

Enter what actually happened (in EUR) to score this forecast.

Context

Notes & assumptions

Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.