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Scenario

Google search- 690

VALIDX · Saved 6/11/2026

Show inEURUSDGBP

Converted from EUR to USD at live ECB rates · 10/1/2026

Inputs

PlatformGoogle Ads
Campaign typeSearch
IndustryB2B — Professional Services
CountryGreece
Monthly budget$787
Avg order value$682
Mode: Cold-start (benchmarks)

Projection

Low
Conversions
5
CPA
$171
Revenue
$3,137
ROAS
3.99x

Clicks
230
Impressions
12,778
CPC
$3.42
Expected
Conversions
18
CPA
$44.47
Revenue
$12,064
ROAS
15.33x

Clicks
442
Impressions
15,797
CPC
$1.78
High
Conversions
69
CPA
$11.40
Revenue
$47,051
ROAS
59.80x

Clicks
863
Impressions
19,167
CPC
$0.91
BenchmarkWordStream professional services 2024

FX exposure on projected revenue

12-month EUR → USD

€10,580 = $12,014

Projected revenue in EUR, valued in USD across the last 12 months.

12-month low
$11,998
2026-06-24
12-month high
$12,668
2026-01-28
Current
$12,014
2026-09-30

Swing of $671 (5.6%) between the 12-month low and high. Started at $12,404, now $12,014. Source: frankfurter.app (ECB).

Back-test

Actuals vs projection

Enter what actually happened (in EUR) to score this forecast.

Context

Notes & assumptions

Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.