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Scenario

Google PMAX- 1610

VALIDX · Saved 6/11/2026

Show inEURUSDGBP

Inputs

PlatformGoogle Ads
Campaign typePerformance Max
IndustryB2B — Professional Services
CountryGreece
Monthly budget€1,610
Avg order value€598
Mode: Cold-start (benchmarks)

Projection

Low
Conversions
13
CPA
€120
Revenue
€8,023
ROAS
4.98x

Clicks
671
Impressions
30,492
CPC
€2.40
Expected
Conversions
59
CPA
€27.30
Revenue
€35,267
ROAS
21.90x

Clicks
1,474
Impressions
40,954
CPC
€1.09
High
Conversions
248
CPA
€6.50
Revenue
€148,120
ROAS
92.00x

Clicks
3,096
Impressions
49,145
CPC
€0.52
BenchmarkWordStream professional services 2024 (PMax-adjusted)

Back-test

Actuals vs projection

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Context

Notes & assumptions

Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.