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Scenario

Google PMAX- 1610

VALIDX · Saved 6/11/2026

Show inEURUSDGBP

Converted from EUR to USD at live ECB rates · 8/4/2026

Inputs

PlatformGoogle Ads
Campaign typePerformance Max
IndustryB2B — Professional Services
CountryGreece
Monthly budget$1,857
Avg order value$690
Mode: Cold-start (benchmarks)

Projection

Low
Conversions
13
CPA
$138
Revenue
$9,255
ROAS
4.98x

Clicks
671
Impressions
30,492
CPC
$2.77
Expected
Conversions
59
CPA
$31.49
Revenue
$40,680
ROAS
21.90x

Clicks
1,474
Impressions
40,954
CPC
$1.26
High
Conversions
248
CPA
$7.50
Revenue
$170,856
ROAS
92.00x

Clicks
3,096
Impressions
49,145
CPC
$0.60
BenchmarkWordStream professional services 2024 (PMax-adjusted)

FX exposure on projected revenue

12-month EURUSD

€35,267 = $40,610

Projected revenue in EUR, valued in USD across the last 12 months.

12-month low
$39,992
2026-06-24
12-month high
$42,228
2026-01-28
Current
$40,610
2026-08-04

Swing of $2,236 (5.5%) between the 12-month low and high. Started at $40,786, now $40,610. Source: frankfurter.app (ECB).

Back-test

Actuals vs projection

Enter what actually happened (in EUR) to score this forecast.

Context

Notes & assumptions

Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.