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Scenario

Google PMAX- 1610

VALIDX · Saved 6/11/2026

Show inEURUSDGBP

Converted from EUR to GBP at live ECB rates · 8/4/2026

Inputs

PlatformGoogle Ads
Campaign typePerformance Max
IndustryB2B — Professional Services
CountryGreece
Monthly budget£1,379
Avg order value£512
Mode: Cold-start (benchmarks)

Projection

Low
Conversions
13
CPA
£103
Revenue
£6,870
ROAS
4.98x

Clicks
671
Impressions
30,492
CPC
£2.06
Expected
Conversions
59
CPA
£23.38
Revenue
£30,199
ROAS
21.90x

Clicks
1,474
Impressions
40,954
CPC
£0.93
High
Conversions
248
CPA
£5.57
Revenue
£126,837
ROAS
92.00x

Clicks
3,096
Impressions
49,145
CPC
£0.45
BenchmarkWordStream professional services 2024 (PMax-adjusted)

FX exposure on projected revenue

12-month EURGBP

€35,267 = £30,202

Projected revenue in EUR, valued in GBP across the last 12 months.

12-month low
£29,932
2026-07-16
12-month high
£31,197
2025-11-14
Current
£30,202
2026-08-04

Swing of £1,265 (4.2%) between the 12-month low and high. Started at £30,696, now £30,202. Source: frankfurter.app (ECB).

Back-test

Actuals vs projection

Enter what actually happened (in EUR) to score this forecast.

Context

Notes & assumptions

Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.