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Scenario

Google search- 300

VALIDX · Saved 6/16/2026

Show inEURUSDGBP

Converted from EUR to GBP at live ECB rates · 8/4/2026

Inputs

PlatformGoogle Ads
Campaign typeSearch
IndustryB2B — Professional Services
CountryGreece
Monthly budget£257
Avg order value£512
Mode: Cold-start (benchmarks)

Projection

Low
Conversions
2
CPA
£128
Revenue
£1,024
ROAS
3.99x

Clicks
100
Impressions
5,556
CPC
£2.57
Expected
Conversions
8
CPA
£33.40
Revenue
£3,939
ROAS
15.33x

Clicks
192
Impressions
6,868
CPC
£1.34
High
Conversions
30
CPA
£8.56
Revenue
£15,362
ROAS
59.80x

Clicks
375
Impressions
8,333
CPC
£0.69
BenchmarkWordStream professional services 2024

FX exposure on projected revenue

12-month EURGBP

€4,600 = £3,939

Projected revenue in EUR, valued in GBP across the last 12 months.

12-month low
£3,904
2026-07-16
12-month high
£4,069
2025-11-14
Current
£3,939
2026-08-04

Swing of £165 (4.2%) between the 12-month low and high. Started at £4,004, now £3,939. Source: frankfurter.app (ECB).

Back-test

Actuals vs projection

Enter what actually happened (in EUR) to score this forecast.

Context

Notes & assumptions

Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.