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Scenario

Google search- 300

VALIDX · Saved 6/16/2026

Show inEURUSDGBP

Converted from EUR to USD at live ECB rates · 8/4/2026

Inputs

PlatformGoogle Ads
Campaign typeSearch
IndustryB2B — Professional Services
CountryGreece
Monthly budget$346
Avg order value$690
Mode: Cold-start (benchmarks)

Projection

Low
Conversions
2
CPA
$173
Revenue
$1,380
ROAS
3.99x

Clicks
100
Impressions
5,556
CPC
$3.46
Expected
Conversions
8
CPA
$44.99
Revenue
$5,306
ROAS
15.33x

Clicks
192
Impressions
6,868
CPC
$1.80
High
Conversions
30
CPA
$11.53
Revenue
$20,694
ROAS
59.80x

Clicks
375
Impressions
8,333
CPC
$0.92
BenchmarkWordStream professional services 2024

FX exposure on projected revenue

12-month EURUSD

€4,600 = $5,297

Projected revenue in EUR, valued in USD across the last 12 months.

12-month low
$5,216
2026-06-24
12-month high
$5,508
2026-01-28
Current
$5,297
2026-08-04

Swing of $292 (5.5%) between the 12-month low and high. Started at $5,320, now $5,297. Source: frankfurter.app (ECB).

Back-test

Actuals vs projection

Enter what actually happened (in EUR) to score this forecast.

Context

Notes & assumptions

Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.