VALUEAds Sim
← All scenarios

Scenario

Google search- 600

VALIDX · Saved 6/16/2026

Show inEURUSDGBP

Converted from EUR to GBP at live ECB rates · 8/4/2026

Inputs

PlatformGoogle Ads
Campaign typeSearch
IndustryB2B — Professional Services
CountryGreece
Monthly budget£514
Avg order value£512
Mode: Cold-start (benchmarks)

Projection

Low
Conversions
4
CPA
£128
Revenue
£2,048
ROAS
3.99x

Clicks
200
Impressions
11,111
CPC
£2.57
Expected
Conversions
15
CPA
£33.40
Revenue
£7,878
ROAS
15.33x

Clicks
385
Impressions
13,736
CPC
£1.34
High
Conversions
60
CPA
£8.56
Revenue
£30,724
ROAS
59.80x

Clicks
750
Impressions
16,667
CPC
£0.69
BenchmarkWordStream professional services 2024

FX exposure on projected revenue

12-month EURGBP

€9,200 = £7,879

Projected revenue in EUR, valued in GBP across the last 12 months.

12-month low
£7,808
2026-07-16
12-month high
£8,138
2025-11-14
Current
£7,879
2026-08-04

Swing of £330 (4.2%) between the 12-month low and high. Started at £8,008, now £7,879. Source: frankfurter.app (ECB).

Back-test

Actuals vs projection

Enter what actually happened (in EUR) to score this forecast.

Context

Notes & assumptions

Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.