VALUEAds Sim
← All scenarios

Scenario

Google search- 600

VALIDX · Saved 6/16/2026

Show inEURUSDGBP

Converted from EUR to USD at live ECB rates · 8/4/2026

Inputs

PlatformGoogle Ads
Campaign typeSearch
IndustryB2B — Professional Services
CountryGreece
Monthly budget$692
Avg order value$690
Mode: Cold-start (benchmarks)

Projection

Low
Conversions
4
CPA
$173
Revenue
$2,759
ROAS
3.99x

Clicks
200
Impressions
11,111
CPC
$3.46
Expected
Conversions
15
CPA
$44.99
Revenue
$10,612
ROAS
15.33x

Clicks
385
Impressions
13,736
CPC
$1.80
High
Conversions
60
CPA
$11.53
Revenue
$41,387
ROAS
59.80x

Clicks
750
Impressions
16,667
CPC
$0.92
BenchmarkWordStream professional services 2024

FX exposure on projected revenue

12-month EURUSD

€9,200 = $10,594

Projected revenue in EUR, valued in USD across the last 12 months.

12-month low
$10,433
2026-06-24
12-month high
$11,016
2026-01-28
Current
$10,594
2026-08-04

Swing of $583 (5.5%) between the 12-month low and high. Started at $10,640, now $10,594. Source: frankfurter.app (ECB).

Back-test

Actuals vs projection

Enter what actually happened (in EUR) to score this forecast.

Context

Notes & assumptions

Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.