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Scenario

Google search- 600

VALIDX · Saved 6/16/2026

Show inEURUSDGBP

Converted from EUR to USD at live ECB rates · 10/1/2026

Inputs

PlatformGoogle Ads
Campaign typeSearch
IndustryB2B — Professional Services
CountryGreece
Monthly budget$684
Avg order value$682
Mode: Cold-start (benchmarks)

Projection

Low
Conversions
4
CPA
$171
Revenue
$2,728
ROAS
3.99x

Clicks
200
Impressions
11,111
CPC
$3.42
Expected
Conversions
15
CPA
$44.47
Revenue
$10,491
ROAS
15.33x

Clicks
385
Impressions
13,736
CPC
$1.78
High
Conversions
60
CPA
$11.40
Revenue
$40,914
ROAS
59.80x

Clicks
750
Impressions
16,667
CPC
$0.91
BenchmarkWordStream professional services 2024

FX exposure on projected revenue

12-month EUR → USD

€9,200 = $10,447

Projected revenue in EUR, valued in USD across the last 12 months.

12-month low
$10,433
2026-06-24
12-month high
$11,016
2026-01-28
Current
$10,447
2026-09-30

Swing of $583 (5.6%) between the 12-month low and high. Started at $10,786, now $10,447. Source: frankfurter.app (ECB).

Back-test

Actuals vs projection

Enter what actually happened (in EUR) to score this forecast.

Context

Notes & assumptions

Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.