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Scenario

Google PMAX- 1400

VALIDX · Saved 6/16/2026

Show inEURUSDGBP

Inputs

PlatformGoogle Ads
Campaign typePerformance Max
IndustryB2B — Professional Services
CountryGreece
Monthly budget€1,400
Avg order value€598
Mode: Cold-start (benchmarks)

Projection

Low
Conversions
12
CPA
€120
Revenue
€6,977
ROAS
4.98x

Clicks
583
Impressions
26,515
CPC
€2.40
Expected
Conversions
51
CPA
€27.30
Revenue
€30,667
ROAS
21.90x

Clicks
1,282
Impressions
35,613
CPC
€1.09
High
Conversions
215
CPA
€6.50
Revenue
€128,800
ROAS
92.00x

Clicks
2,692
Impressions
42,735
CPC
€0.52
BenchmarkWordStream professional services 2024 (PMax-adjusted)

Back-test

Actuals vs projection

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Context

Notes & assumptions

Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.