VALUEAds Sim
← All scenarios

Scenario

Google PMAX- 1400

VALIDX · Saved 6/16/2026

Show inEURUSDGBP

Converted from EUR to USD at live ECB rates · 10/1/2026

Inputs

PlatformGoogle Ads
Campaign typePerformance Max
IndustryB2B — Professional Services
CountryGreece
Monthly budget$1,596
Avg order value$682
Mode: Cold-start (benchmarks)

Projection

Low
Conversions
12
CPA
$137
Revenue
$7,956
ROAS
4.98x

Clicks
583
Impressions
26,515
CPC
$2.74
Expected
Conversions
51
CPA
$31.13
Revenue
$34,969
ROAS
21.90x

Clicks
1,282
Impressions
35,613
CPC
$1.24
High
Conversions
215
CPA
$7.41
Revenue
$146,871
ROAS
92.00x

Clicks
2,692
Impressions
42,735
CPC
$0.59
BenchmarkWordStream professional services 2024 (PMax-adjusted)

FX exposure on projected revenue

12-month EUR → USD

€30,667 = $34,822

Projected revenue in EUR, valued in USD across the last 12 months.

12-month low
$34,776
2026-06-24
12-month high
$36,720
2026-01-28
Current
$34,822
2026-09-30

Swing of $1,944 (5.6%) between the 12-month low and high. Started at $35,954, now $34,822. Source: frankfurter.app (ECB).

Back-test

Actuals vs projection

Enter what actually happened (in EUR) to score this forecast.

Context

Notes & assumptions

Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.