VALUEAds Sim
← All scenarios

Scenario

Google PMAX- 1400

VALIDX · Saved 6/16/2026

Show inEURUSDGBP

Converted from EUR to GBP at live ECB rates · 8/4/2026

Inputs

PlatformGoogle Ads
Campaign typePerformance Max
IndustryB2B — Professional Services
CountryGreece
Monthly budget£1,199
Avg order value£512
Mode: Cold-start (benchmarks)

Projection

Low
Conversions
12
CPA
£103
Revenue
£5,974
ROAS
4.98x

Clicks
583
Impressions
26,515
CPC
£2.06
Expected
Conversions
51
CPA
£23.38
Revenue
£26,260
ROAS
21.90x

Clicks
1,282
Impressions
35,613
CPC
£0.93
High
Conversions
215
CPA
£5.57
Revenue
£110,293
ROAS
92.00x

Clicks
2,692
Impressions
42,735
CPC
£0.45
BenchmarkWordStream professional services 2024 (PMax-adjusted)

FX exposure on projected revenue

12-month EURGBP

€30,667 = £26,263

Projected revenue in EUR, valued in GBP across the last 12 months.

12-month low
£26,028
2026-07-16
12-month high
£27,128
2025-11-14
Current
£26,263
2026-08-04

Swing of £1,100 (4.2%) between the 12-month low and high. Started at £26,692, now £26,263. Source: frankfurter.app (ECB).

Back-test

Actuals vs projection

Enter what actually happened (in EUR) to score this forecast.

Context

Notes & assumptions

Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.