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Scenario

Google search- 960

VALIDX · Saved 6/16/2026

Show inEURUSDGBP

Inputs

PlatformGoogle Ads
Campaign typeSearch
IndustryB2B — Professional Services
CountryGreece
Monthly budget€960
Avg order value€598
Mode: Cold-start (benchmarks)

Projection

Low
Conversions
6
CPA
€150
Revenue
€3,827
ROAS
3.99x

Clicks
320
Impressions
17,778
CPC
€3.00
Expected
Conversions
25
CPA
€39.00
Revenue
€14,720
ROAS
15.33x

Clicks
615
Impressions
21,978
CPC
€1.56
High
Conversions
96
CPA
€10.00
Revenue
€57,408
ROAS
59.80x

Clicks
1,200
Impressions
26,667
CPC
€0.80
BenchmarkWordStream professional services 2024

Back-test

Actuals vs projection

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Context

Notes & assumptions

Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.