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Scenario

Google search- 960

VALIDX · Saved 6/16/2026

Show inEURUSDGBP

Converted from EUR to USD at live ECB rates · 8/4/2026

Inputs

PlatformGoogle Ads
Campaign typeSearch
IndustryB2B — Professional Services
CountryGreece
Monthly budget$1,107
Avg order value$690
Mode: Cold-start (benchmarks)

Projection

Low
Conversions
6
CPA
$173
Revenue
$4,415
ROAS
3.99x

Clicks
320
Impressions
17,778
CPC
$3.46
Expected
Conversions
25
CPA
$44.99
Revenue
$16,979
ROAS
15.33x

Clicks
615
Impressions
21,978
CPC
$1.80
High
Conversions
96
CPA
$11.53
Revenue
$66,220
ROAS
59.80x

Clicks
1,200
Impressions
26,667
CPC
$0.92
BenchmarkWordStream professional services 2024

FX exposure on projected revenue

12-month EURUSD

€14,720 = $16,950

Projected revenue in EUR, valued in USD across the last 12 months.

12-month low
$16,692
2026-06-24
12-month high
$17,626
2026-01-28
Current
$16,950
2026-08-04

Swing of $933 (5.5%) between the 12-month low and high. Started at $17,024, now $16,950. Source: frankfurter.app (ECB).

Back-test

Actuals vs projection

Enter what actually happened (in EUR) to score this forecast.

Context

Notes & assumptions

Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.