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Scenario

Google search- 960

VALIDX · Saved 6/16/2026

Show inEURUSDGBP

Converted from EUR to USD at live ECB rates · 10/1/2026

Inputs

PlatformGoogle Ads
Campaign typeSearch
IndustryB2B — Professional Services
CountryGreece
Monthly budget$1,095
Avg order value$682
Mode: Cold-start (benchmarks)

Projection

Low
Conversions
6
CPA
$171
Revenue
$4,364
ROAS
3.99x

Clicks
320
Impressions
17,778
CPC
$3.42
Expected
Conversions
25
CPA
$44.47
Revenue
$16,785
ROAS
15.33x

Clicks
615
Impressions
21,978
CPC
$1.78
High
Conversions
96
CPA
$11.40
Revenue
$65,463
ROAS
59.80x

Clicks
1,200
Impressions
26,667
CPC
$0.91
BenchmarkWordStream professional services 2024

FX exposure on projected revenue

12-month EUR → USD

€14,720 = $16,715

Projected revenue in EUR, valued in USD across the last 12 months.

12-month low
$16,692
2026-06-24
12-month high
$17,626
2026-01-28
Current
$16,715
2026-09-30

Swing of $933 (5.6%) between the 12-month low and high. Started at $17,258, now $16,715. Source: frankfurter.app (ECB).

Back-test

Actuals vs projection

Enter what actually happened (in EUR) to score this forecast.

Context

Notes & assumptions

Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.