VALUEAds Sim
← All scenarios

Scenario

Google search- 960

VALIDX · Saved 6/16/2026

Show inEURUSDGBP

Converted from EUR to GBP at live ECB rates · 8/4/2026

Inputs

PlatformGoogle Ads
Campaign typeSearch
IndustryB2B — Professional Services
CountryGreece
Monthly budget£822
Avg order value£512
Mode: Cold-start (benchmarks)

Projection

Low
Conversions
6
CPA
£128
Revenue
£3,277
ROAS
3.99x

Clicks
320
Impressions
17,778
CPC
£2.57
Expected
Conversions
25
CPA
£33.40
Revenue
£12,605
ROAS
15.33x

Clicks
615
Impressions
21,978
CPC
£1.34
High
Conversions
96
CPA
£8.56
Revenue
£49,159
ROAS
59.80x

Clicks
1,200
Impressions
26,667
CPC
£0.69
BenchmarkWordStream professional services 2024

FX exposure on projected revenue

12-month EURGBP

€14,720 = £12,606

Projected revenue in EUR, valued in GBP across the last 12 months.

12-month low
£12,493
2026-07-16
12-month high
£13,021
2025-11-14
Current
£12,606
2026-08-04

Swing of £528 (4.2%) between the 12-month low and high. Started at £12,812, now £12,606. Source: frankfurter.app (ECB).

Back-test

Actuals vs projection

Enter what actually happened (in EUR) to score this forecast.

Context

Notes & assumptions

Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.