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Scenario

Google PMAX- 2240

VALIDX · Saved 6/16/2026

Show inEURUSDGBP

Converted from EUR to GBP at live ECB rates · 8/4/2026

Inputs

PlatformGoogle Ads
Campaign typePerformance Max
IndustryB2B — Professional Services
CountryGreece
Monthly budget£1,918
Avg order value£512
Mode: Cold-start (benchmarks)

Projection

Low
Conversions
19
CPA
£103
Revenue
£9,559
ROAS
4.98x

Clicks
933
Impressions
42,424
CPC
£2.06
Expected
Conversions
82
CPA
£23.38
Revenue
£42,016
ROAS
21.90x

Clicks
2,051
Impressions
56,980
CPC
£0.93
High
Conversions
345
CPA
£5.57
Revenue
£176,469
ROAS
92.00x

Clicks
4,308
Impressions
68,376
CPC
£0.45
BenchmarkWordStream professional services 2024 (PMax-adjusted)

FX exposure on projected revenue

12-month EURGBP

€49,067 = £42,020

Projected revenue in EUR, valued in GBP across the last 12 months.

12-month low
£41,644
2026-07-16
12-month high
£43,404
2025-11-14
Current
£42,020
2026-08-04

Swing of £1,760 (4.2%) between the 12-month low and high. Started at £42,708, now £42,020. Source: frankfurter.app (ECB).

Back-test

Actuals vs projection

Enter what actually happened (in EUR) to score this forecast.

Context

Notes & assumptions

Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.