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Scenario

Acme launch

Saved 5/26/2026

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Inputs

PlatformGoogle Ads
Campaign typeSearch
IndustryEcommerce — General Retail
CountryGreece
Monthly budget€3,000
Avg order value€40.00
Mode: Cold-start (benchmarks)

Projection

Low
Conversions
43
CPA
€69.33
Revenue
€1,731
ROAS
0.58x

Clicks
2,885
Impressions
144,231
CPC
€1.04
Expected
Conversions
136
CPA
€22.14
Revenue
€5,419
ROAS
1.81x

Clicks
4,839
Impressions
146,628
CPC
€0.62
High
Conversions
469
CPA
€6.40
Revenue
€18,750
ROAS
6.25x

Clicks
9,375
Impressions
187,500
CPC
€0.32
BenchmarkWordStream 2024 retail benchmarks