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Scenario

Acme launch

Saved 5/26/2026

Show inEURUSDGBP

Converted from EUR to USD at live ECB rates · 6/3/2026

Inputs

PlatformGoogle Ads
Campaign typeSearch
IndustryEcommerce — General Retail
CountryGreece
Monthly budget$3,495
Avg order value$46.60
Mode: Cold-start (benchmarks)

Projection

Low
Conversions
43
CPA
$80.76
Revenue
$2,016
ROAS
0.58x

Clicks
2,885
Impressions
144,231
CPC
$1.21
Expected
Conversions
136
CPA
$25.79
Revenue
$6,313
ROAS
1.81x

Clicks
4,839
Impressions
146,628
CPC
$0.72
High
Conversions
469
CPA
$7.46
Revenue
$21,842
ROAS
6.25x

Clicks
9,375
Impressions
187,500
CPC
$0.37
BenchmarkWordStream 2024 retail benchmarks

FX exposure on projected revenue

12-month EURUSD

€5,419 = $6,313

Projected revenue in EUR, valued in USD across the last 12 months.

12-month low
$6,169
2025-06-04
12-month high
$6,489
2026-01-28
Current
$6,313
2026-06-02

Swing of $320 (5.1%) between the 12-month low and high. Started at $6,170, now $6,313. Source: frankfurter.app (ECB).