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VALUE® · Ads Simulator
Acme launch
Search · $3,421/mo budget
01 Oct 2026
Converted from EUR to USD at live ECB rates · 10/1/2026
Inputs
PlatformGoogle Ads
Campaign typeSearch
IndustryEcommerce — General Retail
CountryGreece
Monthly budget$3,421
Avg order value$45.61
Mode: Cold-start (benchmarks)
Projection
Low
- Conversions
- 43
- CPA
- $79.06
- Revenue
- $1,974
- ROAS
- 0.58x
- Clicks
- 2,885
- Impressions
- 144,231
- CPC
- $1.19
Expected
- Conversions
- 136
- CPA
- $25.25
- Revenue
- $6,180
- ROAS
- 1.81x
- Clicks
- 4,839
- Impressions
- 146,628
- CPC
- $0.71
High
- Conversions
- 469
- CPA
- $7.30
- Revenue
- $21,381
- ROAS
- 6.25x
- Clicks
- 9,375
- Impressions
- 187,500
- CPC
- $0.36
BenchmarkWordStream 2024 retail benchmarks
FX exposure on projected revenue
12-month EUR → USD€5,419 = $6,154
Projected revenue in EUR, valued in USD across the last 12 months.
12-month low
$6,146
2026-06-24
12-month high
$6,489
2026-01-28
Current
$6,154
2026-09-30
Swing of $344 (5.6%) between the 12-month low and high. Started at $6,354, now $6,154. Source: frankfurter.app (ECB).
Back-test
Actuals vs projection
Enter what actually happened (in EUR) to score this forecast.
Context
Notes & assumptions
Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.