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VALUE® · Ads Simulator
Acme launch
Search · $3,460/mo budget
05 Aug 2026
Converted from EUR to USD at live ECB rates · 8/4/2026
Inputs
PlatformGoogle Ads
Campaign typeSearch
IndustryEcommerce — General Retail
CountryGreece
Monthly budget$3,460
Avg order value$46.14
Mode: Cold-start (benchmarks)
Projection
Low
- Conversions
- 43
- CPA
- $79.97
- Revenue
- $1,996
- ROAS
- 0.58x
- Clicks
- 2,885
- Impressions
- 144,231
- CPC
- $1.20
Expected
- Conversions
- 136
- CPA
- $25.54
- Revenue
- $6,251
- ROAS
- 1.81x
- Clicks
- 4,839
- Impressions
- 146,628
- CPC
- $0.72
High
- Conversions
- 469
- CPA
- $7.38
- Revenue
- $21,628
- ROAS
- 6.25x
- Clicks
- 9,375
- Impressions
- 187,500
- CPC
- $0.37
BenchmarkWordStream 2024 retail benchmarks
FX exposure on projected revenue
12-month EUR → USD€5,419 = $6,240
Projected revenue in EUR, valued in USD across the last 12 months.
12-month low
$6,146
2026-06-24
12-month high
$6,489
2026-01-28
Current
$6,240
2026-08-04
Swing of $344 (5.5%) between the 12-month low and high. Started at $6,267, now $6,240. Source: frankfurter.app (ECB).
Back-test
Actuals vs projection
Enter what actually happened (in EUR) to score this forecast.
Context
Notes & assumptions
Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.