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Scenario

Google PMAX- 700

VALIDX · Saved 6/16/2026

Show inEURUSDGBP

Inputs

PlatformGoogle Ads
Campaign typePerformance Max
IndustryB2B — Professional Services
CountryGreece
Monthly budget€700
Avg order value€598
Mode: Cold-start (benchmarks)

Projection

Low
Conversions
6
CPA
€120
Revenue
€3,488
ROAS
4.98x

Clicks
292
Impressions
13,258
CPC
€2.40
Expected
Conversions
26
CPA
€27.30
Revenue
€15,333
ROAS
21.90x

Clicks
641
Impressions
17,806
CPC
€1.09
High
Conversions
108
CPA
€6.50
Revenue
€64,400
ROAS
92.00x

Clicks
1,346
Impressions
21,368
CPC
€0.52
BenchmarkWordStream professional services 2024 (PMax-adjusted)

Back-test

Actuals vs projection

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Context

Notes & assumptions

Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.