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Scenario

Google PMAX- 700

VALIDX · Saved 6/16/2026

Show inEURUSDGBP

Converted from EUR to GBP at live ECB rates · 8/4/2026

Inputs

PlatformGoogle Ads
Campaign typePerformance Max
IndustryB2B — Professional Services
CountryGreece
Monthly budget£599
Avg order value£512
Mode: Cold-start (benchmarks)

Projection

Low
Conversions
6
CPA
£103
Revenue
£2,987
ROAS
4.98x

Clicks
292
Impressions
13,258
CPC
£2.06
Expected
Conversions
26
CPA
£23.38
Revenue
£13,130
ROAS
21.90x

Clicks
641
Impressions
17,806
CPC
£0.93
High
Conversions
108
CPA
£5.57
Revenue
£55,146
ROAS
92.00x

Clicks
1,346
Impressions
21,368
CPC
£0.45
BenchmarkWordStream professional services 2024 (PMax-adjusted)

FX exposure on projected revenue

12-month EURGBP

€15,333 = £13,131

Projected revenue in EUR, valued in GBP across the last 12 months.

12-month low
£13,014
2026-07-16
12-month high
£13,564
2025-11-14
Current
£13,131
2026-08-04

Swing of £550 (4.2%) between the 12-month low and high. Started at £13,346, now £13,131. Source: frankfurter.app (ECB).

Back-test

Actuals vs projection

Enter what actually happened (in EUR) to score this forecast.

Context

Notes & assumptions

Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.