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Scenario

Google PMAX- 700

VALIDX · Saved 6/16/2026

Show inEURUSDGBP

Converted from EUR to USD at live ECB rates · 8/4/2026

Inputs

PlatformGoogle Ads
Campaign typePerformance Max
IndustryB2B — Professional Services
CountryGreece
Monthly budget$807
Avg order value$690
Mode: Cold-start (benchmarks)

Projection

Low
Conversions
6
CPA
$138
Revenue
$4,024
ROAS
4.98x

Clicks
292
Impressions
13,258
CPC
$2.77
Expected
Conversions
26
CPA
$31.49
Revenue
$17,687
ROAS
21.90x

Clicks
641
Impressions
17,806
CPC
$1.26
High
Conversions
108
CPA
$7.50
Revenue
$74,285
ROAS
92.00x

Clicks
1,346
Impressions
21,368
CPC
$0.60
BenchmarkWordStream professional services 2024 (PMax-adjusted)

FX exposure on projected revenue

12-month EURUSD

€15,333 = $17,656

Projected revenue in EUR, valued in USD across the last 12 months.

12-month low
$17,388
2026-06-24
12-month high
$18,360
2026-01-28
Current
$17,656
2026-08-04

Swing of $972 (5.5%) between the 12-month low and high. Started at $17,733, now $17,656. Source: frankfurter.app (ECB).

Back-test

Actuals vs projection

Enter what actually happened (in EUR) to score this forecast.

Context

Notes & assumptions

Capture the rationale — margin used, why this budget, caveats — so it's clear when you revisit the scenario.